The result first: Jonathan Nussbaumer runs Nuon Marketing, serving home-service contractors with websites and SEO. Since restarting TaskBlink, he has closed 20 active clients worth just over $5,000 per month in recurring revenue — roughly $75,000 in projected value at his average 15-month client lifetime — on a total TaskBlink investment of under $10,000 all-time. Watch the full interview:
The honest backstory: he canceled first
Jonathan signed up in August at around $20K/mo in agency revenue, closed a few clients, then canceled in December. His words: "I didn't have the focus to work TaskBlink as much as I needed to" — a vacation month and competing priorities, not the service. One client from that first stint is still with him today.
He came back in April for one reason: Facebook ads were costing him about $350 per booked call in a market full of price shoppers, and he wanted something "way lower cost per call but also scalable."
What changed the second time
The difference wasn't the system — it was how he worked it:
- A daily two-hour call block, scheduled for when TaskBlink's texts go out: "every day I have a block that I actually am dedicating towards working those leads, and that's been the single most difference."
- Inbox zero, every day — every response looked at or called back same-day. About a quarter of his closed deals came from calling an interested owner within the hour and closing on that first call.
- Working the follow-up list: "the money's in the follow-up." He re-calls everyone who showed interest until they say no — "sometimes I talk to them five times before they're ready."
The numbers, side by side
| Facebook ads | TaskBlink | |
|---|---|---|
| Cost per booked call | ~$350 | under $50 |
| Clients closed | inconsistent | 20 active |
| New recurring revenue | — | $5,000+/mo |
| Projected value (15-mo avg lifetime) | — | ~$75,000 |
| All-time investment | — | under $10,000 |
On the ~$997 plan plus messaging costs, Jonathan spends about $2,000/mo total — and "we break even on the first month... after that, it's just new revenue." One honest trade-off he notes: his show rate on TaskBlink appointments (~40%) runs below what his ads produced (~60%), something he and the TaskBlink team are actively working on with offer adjustments.
His advice to agency owners who tried outbound and wrote it off
"If you decide to try this, give it your best, 'cause it's gonna work. It really is gonna work. Kyle and his team are awesome... If you put your effort in and we put our effort in — it's gonna work. 100%."
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